JURASSIC WORLD CROSS PLATFORM SOCIAL VIDEO
To support Universal Pictures' Jurassic World movie launch, NBCUniversal did a stunt where they drove a giant Amazon box around Los Angeles with something unknown inside. The big finale of this stunt took place at The Grove when a T-Rex from Jurassic World was revealed. As people wondered what was inside, I produced an animated graphic showing how many Bravo-related items could fit in the box. Bravo shared this on Instagram to help drive awareness for the movie and to add to the buzz around this marketing stunt. The social video made 23,500 impressions on Instagram.
Storyboard, design and animation start to finish.
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